It is impossible to promote a product you haven’t tested yet. Same thing in promoting the country, its hard, impossible to promote a country you do not know. Philippines is so beautiful, no question about that but to promote it like that? No way!
What’s so beautiful in our airport terminals? About the traffic? See the trash in Intramuros? How about the touts in Boracay? Or the beggars in our sidewalks? Beautiful huh? Still, I love our country and it makes me WOW and IT’S MORE THAN THE USUAL
I’ve been telling myself not react anymore to this new slogan “Pilipinas Kay Ganda” but I guess this is too much a disaster to nation branding, much more to hard sell my beloved country with a lame “Kay Ganda” tagline.
As a Filipino traveler, this is how I would interpret the slogan
“Pilipinas Kay Ganda”
1. The Philippines (country) belongs to/is owned by Ganda. Is this Vice Ganda of Channel 2? It should be, “Pilipinas, Kay Ganda” (yes with a comma). Whew!
2. Don’t you think that the tagline is grammatically wrong? “Umagang Kay Ganda” is correct but saying Umaga Kay Ganda is wrong. It should have been “Ang Ganda ng Pilipinas” which is amateurish. I mean, every Grade 1 student can describe their country as beautiful. Whew!
3. How about the non-Tagalog speakers? Ganda is a Tagalog word. How about the Ilonggo speaker, “Pilipinas Kay Gwapa /Pilipinas Kay Ayo?” Listen on how the Ilocanos say this, “Pilipinas Napintas Ka” And the list go on… Whew!
4. See this equation: Pilipinas Win na Win + Umagang Kay Ganda = “Pilipinas Kay Ganda”
Or is this came from Ricky Reyes’ campaign? Whew!
5. Subliminal message. Pilipinas Kay Ganda is like promoting that we have “Sexy Filipinas” (see beautifulfilipinas.com) and is tantamount to promoting sex tourism? Whew!
6. I haven’t heard any Filipino use “Kay Ganda” before. This is the first time, as in. Meaning this is not a natural way of describing our country. Umagang Kay Ganda and Kay Ganda ng Ating Musika maybe?
Now let’s see the logo
1. The Tarsier. I’ll bet that no more than 50% of Filipinos have seen a live tarsier in Bohol. Why would you add that cute tarsier on a blue letter “i”? Whew!
2. The L coconut tree smiley. My gosh! Every 6-year old can draw something like this. Whew!
3. The sun. Where are the 8 rays and the 3 stars? Seriously, its like lollipop and its not funny! Whew!
4. Its like a coloring book. As fas as I know, logos should be simple and catchy. Have you seen logos of other countries? Whew!
5. The phonetics and the definition? This is the first time a saw a phonetics on a logo. Strike 2, the coloring book logo / dictionary logo. Whew!
6. The colors. So uniquely, so beautiful (please insert sarcastic smiley here ______). Whew!
I like to say more about the website: beautifulpilipinas.com, thankfully, they scrap that already. Very good!
Dear Sec. Lim and U.Sec Romano,
First of all, let me thank you for your hard work on this new tourism campaign. But please listen to your constituents. We are in this together, we love our country, we care for tourism and we are here to support you. But we don’t like to support something that below our standards of excellence. We believe that Philippines is “SO BEAUTIfUL” but to use it as a slogan is WHEW!
So here are my humble suggestions,
1. Make a slogan making contest. A lot are itching to make a logo for their country’s tourism.
2. We have a pool of volunteers that are willing to help set up the website pro bono. Let’s tap that and stop wasting taxes to pay “Campaigns and Grey.” Remember #HelpDOT
3. Can’t we just use the Wow Philippines ans re-launch it better?
The criticisms (good or bad) in the social media just shows that the Filipino people are so much concerned on our tourism efforts, that’s good right?
I’m here to help!
Backpacking the Philippines and beyond